Our ube brownies are perfectly fudgy, and chewy, and full of that sweet, nutty, ube flavor! This easy, one-bowl, recipe is made using ube halaya (a purple sweet potato jam), ube extract, and white chocolate for an incredible flavored treat.

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Why You’ll Love this Recipe
These ube brownies have the best texture, perfectly balanced between fudgy and chewy. This one-bowl recipe is incredibly easy, and require no mixer. With ube halaya and ube extract in the recipe, the ube flavor really shines through.
Technically, these are “ube blondies” not brownies, since there’s no actual cocoa or chocolate (besides white chocolate) in these, but please don’t hold that technicality against me. Melted white chocolate in the recipe gives these brownies the ideal fudgy texture.
What is Ube? Where does it Come from?
Ube, pronounced (ooh-beh), is a vibrant colored purple yam from Southeast Asia. Ube, sometimes called ubi, is especially popular in the Philippines. The purple yam originated in the Philippines, but is not exclusive to the Philippines. I often find ube flavored desserts whenever I am in Hawaii.
Ube has an intensely, rich purple color with a sweet, nutty flavor. It should not be confused with taro or a purple sweet potato, which also have a purple hue. However, they are not the same!
This recipe does not call for fresh ube, as fresh ube can be quite difficult to find in the United States. Our recipe uses ube halaya jam and ube extract to flavor it.
Ingredient Notes
- Butter. Butter adds flavor and enhances the fudgy texture of the brownies.
- White Chocolate. White chocolate is melted down with the butter, it provides a tender base for the brownies and sweetens them.
- Ube Halaya Jam. A thick, sweet, purple yam spread helps give these ube brownies their signature ube flavor.
- Sugar. White, granulated sugar, sweetens and helps the texture.
- Brown Sugar. A little molasses in light brown sugar gives the recipe a more complex flavor.
- Eggs. Eggs help bind and lift the brownies so they are not too dense.
- Flour. All-purpose flour provides body for the recipe.
- Salt. Salt helps balance the flavors.
- Vanilla. Vanilla adds a bit of flavor.
- Ube Extract. Ube extract ups the ube flavor and purple color in this ube brownie recipe. Ube extract can be purchased online or in most Asian markets.
How to Make this Recipe
- Melt butter & chocolate. Add white chocolate and butter to a heat-proof bowl. Heat in the microwave for 30 seconds and stir. Continue heating in 15 second increments, stirring each time, until completely smooth.
- Add ube halaya. Whisk in the ube halaya (purple yam jam) and both sugars until there are no lumps.
- Mix in eggs. Mix in eggs, salt, vanilla, and ube extract until smooth.
- Add Flour. Gently stir in the flour so there are no streaks of flour.
- Pour & Bake. Line a 9x9-inch pan or an 8x8-inch with parchment paper and grease it well. Pour the batter into the prepared pan and spread into an even layer. Top off with a little extra granulated sugar and bake. Cool completely before eating.
Frequently Asked Questions (FAQs)
Ube has a sweet, slightly earthy taste with nutty notes and a hint of vanilla.
Ube is often used for baking and desserts. It’s used for cakes, cheesecakes, ube ice cream, served with halo-halo cakes, mamon (a light chiffon cake), and even cookies.
Ube pairs will with coconut, vanilla, lemon, white chocolate, chocolate, and tropical fruits like mango, banana, passion fruit.
Ube halaya is a sweet, purple yam spread or jam. It’s made of mashed ube (purple yams), cooked with sugar, and different milks, sometimes it’s condensed milk, coconut milk, buttermilk, or even evaporated milk. You can make it yourself, or purchase. It’s available for purchase online, or I’ve always been able to find it in my local Asian grocery store.
If you choose to make ube halaya yourself, fresh ube is usually available at Asian markets. In a pinch, you should be able to swap the fresh ube for purple sweet potato in the recipe without much difficulty.
Expert Tips
- Add chocolate chips. I love this recipe as is, but add a ½ cup of your favorite chocolate chips (white chocolate, semi-sweet, dark, etc.) for a delicious variation.
- Cool completely. I know how difficult it can be to wait for the brownies to cool, but trust me the flavor and texture is best after they have cooled completely. As the brownies cool, the flavors have time to mingle and develop resulting in a more richly flavored brownie. The texture also improves as the ube brownies set up and cool.
- Add sugar on top. I recommend adding a light dusting of granulated sugar over top of the batter before baking. Don’t skip it! The sugar caramelizes giving it a light, crisp, crackly topping that is not only delicious, it’s also gives it that signature brownie-look.
How to Store this Recipe
Room Temperature. Once cooled, these ube brownies are best stored at room temperature and consumed within 5 days.
Freezer. To freeze the brownies, cool completely, slice, wrap in plastic wrap, and store in an airtight container. Freeze for up to three months. Thaw completely before eating.
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Ube Brownies
Ingredients
- ½ cup butter 113 grams
- ½ cup ube halaya jam purple yam jam (145 grams)
- ¾ cup white chocolate chopped (can use chocolate chips) (117 grams or 4.1 ounces)
- ½ cup sugar + 1 teaspoon for topping 100 grams + 4 grams
- ¼ cup light brown sugar packed (53 grams)
- 2 large eggs
- 1 cup all-purpose flour 130 grams
- ½ teaspoon salt
- 1 teaspoon vanilla
- ¾ teaspoon ube extract
Instructions
- Preheat oven to 350 degrees Fahrenheit. Grease a 9x9-inch or an 8x8-inch pan and line with parchment paper for easy removal.
- In a heat-safe bowl, add the butter and white chocolate. Heat for 30 seconds on high in the microwave, then stir. Continue heating in 15 second increments, stirring after each time, until the mixture is completely melted and smooth.
- Whisk in the (½ cup) sugar, brown sugar, and ube jam until completely smooth.
- Add in the salt, eggs, vanilla, and ube flavoring, whisking again until fully incorporated.
- Stir in the flour until there are no streaks. Pour into your prepared pan and smooth out the top so it is level across the pan.
- Sprinkle a teaspoon of sugar over top of the batter. If using a 9x9-inch pan bake for 25-30 minutes, if using an 8x8-inch pan bake for 28-33 minutes until the top and edges are slightly golden, the center should set and not wet. Cool completely before slicing into and enjoying.
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Notes
- Add chocolate chips. I love this recipe as is, but add a ½ cup of your favorite chocolate chips (white chocolate, semi-sweet, dark, etc.) for a delicious variation.
- Cool completely. I know how difficult it can be to wait for the brownies to cool, but trust me the flavor and texture is best after they have cooled completely. As the brownies cool, the flavors have time to mingle and develop resulting in a more richly flavored brownie. The texture also improves as the brownies set up and cool.
Christy says
The texture on these was perfect! I haven’t baked a lot of ube recipes before but I loved the flavor.